TITLE

Turning back the covers

AUTHOR(S)
Baum, Stephanie
PUB. DATE
July 2003
SOURCE
Cabinet Maker;7/18/2003, Issue 5347, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses British household linens company Dorma's celebration of its 80th anniversary by creating a showroom that highlights the company's history. History of advertising campaigns featuring products shown off by celebrities; Initiative to license the Dorma brand in the U.S., Japan, China and Australia; Brands introduced by the company.
ACCESSION #
10372274

 

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