TITLE

Giving in to temptation

PUB. DATE
July 2003
SOURCE
Cabinet Maker;7/18/2003, Issue 5347, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at advertising and marketing campaigns launched by bed manufacturers and vendors in Great Britain. Inclusion of the types of sales promotions used; Retailers' use of celebrities to open stores; Usefulness of radio advertising for Discount Beds; Prevalence of promotions in glossy magazines and newspapers; Television advertisements of Silentnight Beds.
ACCESSION #
10372272

 

Related Articles

  • Advertising and promotions, 2006.  // Furniture/Today;9/10/2007, Vol. 32 Issue 2, pS13 

    Several diagrams, related to advertising and promotions in the furniture industry and trade, are presented.

  • Sleep Council urges retailers to make the most of National Bed Month.  // Cabinet Maker;2/1/2013, Issue 5823, p10 

    The article reports that The Sleep Council encourages bed retailers to utilize the new 2013 National Bed Month artwork for their sales and marketing campaigns.

  • Promotional news.  // Housewares;Oct93, Issue 103, p26 

    Reports on the promotional advertising campaigns of various companies in the house furnishing industry. Filterline automatic jug television advertising of Philips; Sandwich toasters campaign by Breville; Safe `n' Clean Coolwall fryers promotion by Morphy.

  • Polly want a dead cat.  // Advertising Age's Creativity;Oct96, Vol. 4 Issue 8, p10 

    Discusses the concept behind the DuPont Stainmaster carpet advertisement, which features a scenario between a parrot and a cat. Indepth look at advertising approach; Who created idea for advertisement; Names of person affiliated with the production of the advertisement.

  • Tefal promotes cookware.  // Housewares;Oct2000, Issue 154, p37 

    Focuses on Tefal's development of a press advertising campaign for its Thermospot cookware in Great Britain.

  • Big spenders.  // Housewares;Oct95, Issue 122, p7 

    Gives details on house furnishings advertisements in Great Britain. Cost; Duration of promotion.

  • Who's promoting what, for how much, where and when?  // Housewares;Jul/Aug98, Issue 141, p10 

    Presents a chart concerning the advertising activities of various house furnishings manufacturers in Great Britain. Product; Advertising budget, schedule and media.

  • Who's promoting what, for how much, where and when?  // Housewares;Sep/Oct98, Issue 142, p8 

    Presents a chart showing the advertising spending by various Britain-based housewares companies during the later part of 1998. Cookware; Kitchenware; Tabletop; Electricals.

  • Tefal backs brands.  // Housewares;Sep/Oct99, Issue 148, p4 

    Reveals Tefal's press campaigns to support two cookware products for three months from September 1999.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics