Comfort pays off in the bedroom

July 2003
Cabinet Maker;7/18/2003, Issue 5347, p22
Trade Publication
Highlights a survey conducted by 'Cabinet Maker' magazine on factors considered by consumers in Great Britain when buying a bed. Premium placed by consumers on comfort and price; Correlation between comfort and price; Importance of a bed's appearance; Marketing strategies used by retailers and manufacturers such as Tempur, Sussex Beds and Sleepmasters.


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