TITLE

New ways to use database marketing

AUTHOR(S)
King, Carole Ann
PUB. DATE
August 1998
SOURCE
National Underwriter / Life & Health Financial Services;8/31/98, Vol. 102 Issue 35, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Elaborates on different ways agents can make use of database system to market insurance products. Steps to building a database aimed at getting to know the customer's preferences; Type of information the system gathers; Service-oriented questionnaire; Agents' views on database marketing.
ACCESSION #
1035281

 

Related Articles

  • Database Technology Eases Prospecting Chores. Bowman, Stephen // National Underwriter / Life & Health Financial Services;7/1/96, Vol. 100 Issue 27, p19 

    Examines the use of advanced database technology in marketing insurance products and responding to consumer demand. Importance of commitment to database marketing; Launching of the Team 10,000 program; Increase in yields and profits.

  • Database marketing for agencies is catching on. Neilson, Jeff // National Underwriter / Property & Casualty Risk & Benefits Manag;12/27/93 - 1/3/94, Vol. 97-98 Issue 52-1, p5 

    Reports on the use of database marketing by insurance agencies. Availability of software programs; Type of information needed; Use of outside telemarketing firm.

  • Upcoming Research.  // LIMRA's MarketFacts Quarterly;Fall2004, Vol. 23 Issue 4, p72 

    Presents an overview of research to be conducted by the Life Insurance Marketing and Research Association International which focus on various technology issues in the insurance industry. "Maximizing Investments in Marketing and Distribution Technology"; "Policyowner Service Study"; "Database...

  • Resource.  // Bank Marketing;Mar1994, Vol. 26 Issue 3, p43 

    Presents the answers of seven service providers to questions on database marketing in the United States. Householding methodology; Unique company offers; Methods for updating; Tracking capabilities; Kind of external appending offered and the source; Pricing for services; On-going training...

  • Right on target. Caudron, Shari // Industry Week/IW;9/02/96, Vol. 245 Issue 16, p45 

    Discusses the use of database marketing program. Different uses of the program to individual companies. INSETS: Getting started (how to build and maintain a database).;Database checklist..

  • SpikesCavell to unveil its 27,000 clients. Cubitt, Emily // Precision Marketing;3/21/2003, Vol. 15 Issue 23, p30 

    Reports that SpikesCavell&Co. is making its small-to-medium size enterprises information technology buyers list available through Wegener Direct Marketing in Great Britain.

  • Fear of commitment. Hample, Scott // Marketing Tools;Jan/Feb95, Vol. 2 Issue 1, p6 

    Focuses on database marketing (DBM). Concept description; Monetary investment; Comparison with other business strategies; Relationship marketing; Logistical issues; Importance of educating upper management in the intricacies of DBM; Interdepartmental disagreements; Role of marketing managers;...

  • Brave new world. Bachman, Katy M. // Marketing Tools;Mar/Apr95, Vol. 2 Issue 2, p54 

    Evaluates the potential of interactive marketing in the United States. Major benefits offered by the new media; Kinds of businesses suited to the new media; Increased number of interactive consumers in the US; New media marketers' focus on the potential change in US' media usage; Limitations of...

  • Retooling: Databases and lists.  // Marketing Tools;Mar/Apr96, Vol. 3 Issue 2, p38 

    Reports on developments affecting marketing databases and lists in the United States as of March 1996. Includes Database America's Small Business Owners; American List Counsel's management of Nickelodeon Magazine file; American Data Consultants' outdoor recreation lists.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics