New ways to use database marketing

King, Carole Ann
August 1998
National Underwriter / Life & Health Financial Services;8/31/98, Vol. 102 Issue 35, p27
Elaborates on different ways agents can make use of database system to market insurance products. Steps to building a database aimed at getting to know the customer's preferences; Type of information the system gathers; Service-oriented questionnaire; Agents' views on database marketing.


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