In worksite markets, stick to your knitting

Gerrish, David A.
August 1998
National Underwriter / Life & Health Financial Services;8/31/98, Vol. 102 Issue 35, p12
Enumerates the elements of marketing of worksite or voluntary insurance products. Producer's interest in worksite marketing; Motivated employer; Producst and services that are made available to employees on a payroll deduction basis; Enrollment's effective procedures and well-trained people; Smooth administration.


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