TITLE

In worksite markets, stick to your knitting

AUTHOR(S)
Gerrish, David A.
PUB. DATE
August 1998
SOURCE
National Underwriter / Life & Health Financial Services;8/31/98, Vol. 102 Issue 35, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Enumerates the elements of marketing of worksite or voluntary insurance products. Producer's interest in worksite marketing; Motivated employer; Producst and services that are made available to employees on a payroll deduction basis; Enrollment's effective procedures and well-trained people; Smooth administration.
ACCESSION #
1035274

 

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