New thinking needed for success in worksite sales

Gordon, Bruce W.
August 1998
National Underwriter / Life & Health Financial Services;8/31/98, Vol. 102 Issue 35, p7
Offers guidelines on marketing worksite or voluntary insurance products. Quality of current worksite products; Strategic concentration points including simplicity, convenience, efficiency and product quality; Creativity and willingness to approach the business differently; Use of Internet technology.


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