Burström, Thommie; Wilson, Timothy L.
January 2014
Proceedings for the Northeast Region Decision Sciences Institute;2014, p509
Conference Proceeding
The approach a specific firm has made to renew itself is examined through two lenses commonly used to analyze such efforts - 1.) as a platform project and 2.) as an intrapreneurship effort. Three interrelated projects were run by a special product development organization that supported two brands with product development. The platform project approach emphasized the special importance the effort had and the attendant organization that developed. The intrapreneurship insight provided appreciation for the processes that developed for implementation. It is argued that, flagship projects as studied here, in particular, infuse parallel and collective activities since such projects call for significant organizational self-renewal.


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