TITLE

Ford cuts 40 titles from ad schedule

AUTHOR(S)
Serafin, Raymond
PUB. DATE
September 1991
SOURCE
Advertising Age;9/23/1991, Vol. 62 Issue 39, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the decision of Ford Motor Co. to remove a number of magazines from their 1992 model-year advertising schedule. Overall magazine spending is expected to get a moderate boost at each division, from an estimated $90 million in 1991 for the Ford Division and $30 million by Lincoln-Mercury. Ford agency J. Walter Thompson USA and Lincoln-Mercury agency Young & Rubicam of Detroit, Michigan, worked with the divisions on their separate evaluations of magazines. Ford Division used several syndicated research studies to develop profiles of target prospects for each of the division's models, then matched the profiles against magazine readership data to determine which models were appropriate to advertise in each.
ACCESSION #
10338957

 

Related Articles

  • AD GUZZLERS. Serafin, Raymond // Advertising Age;3/4/1991, Vol. 62 Issue 10, p4 

    The article reports on Ford Motor Co.'s advertising campaigns for its redesigned Lincoln-Mercury and Crown Victoria. Ford will launch its estimated $35 million network and cable TV campaign through J. Walter Thompson USA. A television advertisement for Lincoln-Mercury, developed by Young and...

  • AD GUZZLERS. Serafin, Raymond // Advertising Age;3/4/1991, Vol. 62 Issue 10, p4 

    The article reports on Ford Motor Co.'s advertising campaigns for its redesigned Lincoln-Mercury and Crown Victoria. Ford will launch its estimated $35 million network and cable TV campaign through J. Walter Thompson USA. A television advertisement for Lincoln-Mercury, developed by Young and...

  • AD GUZZLERS. Serafin, Raymond // Advertising Age;3/4/1991, Vol. 62 Issue 10, p4 

    The article reports on Ford Motor Co.'s advertising campaigns for its redesigned Lincoln-Mercury and Crown Victoria. Ford will launch its estimated $35 million network and cable TV campaign through J. Walter Thompson USA. A television advertisement for Lincoln-Mercury, developed by Young and...

  • Ford may put all media at JWT. Ross, Chuck; Gleason, Mark; Halliday, Jean // Advertising Age;10/07/96, Vol. 67 Issue 41, p1 

    Reports that Ford Motor Co. is considering a consolidation of its media buying at J. Walter Thompson USA of Detroit, Michigan. The amount of Ford billings the move would give J. Walter Thompson; Opposition from Lincoln-Mercury agency Young & Rubicam; The amount of money spent by Lincoln-Mercury...

  • New Taurus goes for the heart. Serafin, Raymond // Advertising Age;9/25/1995, Vol. 66 Issue 38, p30 

    Describes the marketing strategy of Ford Motor Co. and its agency J. Walter Thompson USA (JWT) for the former's 1996 model of Ford Taurus. Details of the launch campaign; Description of the advertisement by Mike Priebe of JWT, creative director for the Taurus campaign.

  • Ford may put all media at JWT. Ross, Chuck; Gleason, Mark; Halliday, Jean // Advertising Age;10/7/1996, Vol. 67 Issue 41, p1 

    Reports that Ford Motor Co. is considering a consolidation of its media buying at J. Walter Thompson USA of Detroit, Michigan. The amount of Ford billings the move would give J. Walter Thompson; Opposition from Lincoln-Mercury agency Young & Rubicam; The amount of money spent by Lincoln-Mercury...

  • Ford steers trucks to `built tough' image. Serafin, Raymond // Automotive News;12/18/1995, Vol. 70 Issue 5637, p19 

    Reports on the decision of the Ford Motor Co. and advertising agency J. Walter Thompson USA to revive the `Built Ford tough' theme line to introduce the redesigned 1997 F-150 pickup. Features of the advertising campaign.

  • Escort ZX2 coupe gets $25 mil splash.  // Advertising Age;3/3/1997, Vol. 68 Issue 9, p1 

    This article reports on the plan of Ford Motor Co.'s Ford Division to launch the new Escort ZX2 coupe in April 1997 with a new slogan. The new slogan is Grab life by the wheel. The estimated $256 million blitz from J. Walter Thompson USA, Detroit, Michigan, will de-emphasize the Escort name and...

  • Ford chases GM with new credit card. Levin, Gary // Advertising Age;2/15/1993, Vol. 64 Issue 7, p57 

    This article reports on the launch of an auto rebate credit card from Citibank and Ford Motor Co. in the U.S. in February 1993. The new co-branded credit card could face roadblocks in matching the success of a rival card from General Motors Corp. that has amassed more than three million accounts...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics