Cable proves force in ratings game

Fahey, Alison
December 1991
Advertising Age;12/9/1991, Vol. 62 Issue 52, p30
Trade Publication
Focuses on the increase in the combined averaged rating and share of the prime-time audience of cable television programming in the United States. Improvement in the programming quality; Impact of original programming on the advertising community; Benefits of cable operators' investment in original programs.


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