'Shooting for top gun': McKinney

Fahey, Alison
December 1991
Advertising Age;12/9/1991, Vol. 62 Issue 52, p27
Trade Publication
Discusses the state of the cable television industry in the United States. Increase in competition with radio and television broadcasters and newspapers; Marketing strategy to address the competition problem; Gap between cable's audience share and advertisement revenue share; Pricing policy for cable networks.


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