TITLE

'Shooting for top gun': McKinney

AUTHOR(S)
Fahey, Alison
PUB. DATE
December 1991
SOURCE
Advertising Age;12/9/1991, Vol. 62 Issue 52, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the state of the cable television industry in the United States. Increase in competition with radio and television broadcasters and newspapers; Marketing strategy to address the competition problem; Gap between cable's audience share and advertisement revenue share; Pricing policy for cable networks.
ACCESSION #
10310939

 

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