TITLE

Lord Einstein searches for identity

AUTHOR(S)
Lafayette, Jon
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that advertising firm Lord Einstein O'Neill & Partners is searching for an identity after it was taken over by WPP Group PLC. The firm's dream of high-technology business will not be fulfilled after IBM Corp. transferred its $138 million account from Lord Geller and Lord Einstein. The firm is about $70 million in billings where it thought should be boosting well over $100 million. The firm lost the $25 million Saab-Scania of America account. It was able to acquire the $12 million account for several Perrier Group water brands and a creative assignment for AT&T Co.'s Universal credit card.
ACCESSION #
10310831

 

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