Quaker stuffs $22M in sandwich

Liesse, Julie
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p40
Trade Publication
The article reports on the decision of Quaker Oats Co. to commit $22 million to convince consumers its OvenStuffs are not like other microwave-only sandwiches. The food company spent $5.5 million for advertising and media. The campaign with the tag line "The great stuff you've been looking for" will be launch on spot and network television in October 1990.


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