TITLE

FOR THE RECORD

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs related to the advertising industry in the United States. More than $1 billion of media time and space was donated for Advertising Council public service campaigns. People Magazine will begin publishing a quarterly "mini-magazine" version of "In Health" within its pages starting October 29, 1990 issue. Anheuser-Busch Cos. Inc. staged cable and spot television and radio commercials opposing any increase in beer excise taxes, complementing a print campaign from the Beer Institute.
ACCESSION #
10310829

 

Related Articles

  • Bud needs new ideas for post-cheesecake adds. Garfield, Bob // Advertising Age;11/18/1991, Vol. 62 Issue 49, p49 

    This article evaluates the five new television spots for the Budweiser beer of Anheuser-Busch launched in November 1991. One spot--among three aimed mainly at young drinkers--features a rock 'n' roll encounter between Stray Cats musician Brian Setzer and 68-year-old Cordell Jackson. The spot...

  • Tiger time at Exxon.  // Advertising Age;7/8/1991, Vol. 62 Issue 28, p34 

    Focuses on the advertising campaign for Exxon Corporation's Phase IV gasoline. Introduction of Exxon's tagline; Description of the television spot.

  • Super Bowl charges up Canada.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p37 

    This article provides an overview of a television advertising campaign made by Bozell Worldwide Canada, Toronto, for Budweiser beer, which will air during the Super Bowl in Canada in which 5,000 Canadian fans will view the game at a huge party. The television spot is set in a locker room that...

  • Arriba, Arriba, Arriba. McClellan, Steve // Broadcasting & Cable;11/25/2002, Vol. 132 Issue 48, p20 

    Reports on the growth of Spanish-language television as the fastest advertising medium as of November 25, 2002. Financial gains for spot television and seven major broadcast networks; Loss suffered by the Internet as advertising media. INSET: MORE UPS THAN DOWNS.

  • Mullen's Latest Nextel Work Is a Parting Gift.  // Adweek Eastern Edition;6/30/2003, Vol. 44 Issue 26, p22 

    It has something to do with hubs, routers and signal efficiency. That and some kind of incredibly complicated software enhancement, so you begin to see why this campaign from Mullen is so delightful, it never actually gets into the arcane explanation of the breakthrough technology. The first...

  • '97 Bud Light spots debut on Super Bowl. McDowell, Bill // Advertising Age;11/25/1996, Vol. 67 Issue 48, p29 

    The article reports that Anheuser-Bausch Cos. Inc. has confirmed that two Bud Light television spots are being tested and will be the basis for the brand's 1997 campaign, slated to be launched during the Super Bowl. The campaign was designed by DDB Needham Worldwide and centers on a pair of wily...

  • Work.  // Advertising Age;7/18/2005, Vol. 76 Issue 29, p29 

    This article describes the Spanish-language spots entitled Mantis and Pronunciation made by advertising agency LatinWorks for Anheuser-Busch. In Mantis, a young man and his girlfriend watch a nature documentary in which an insect devours her mate. "The macho realizes his error too late," the...

  • Michelob enlists in draft battle. Teinowitz, Ira // Advertising Age;4/1/1991, Vol. 62 Issue 14, p1 

    The article reports that Anheuser-Busch (A-B) will take direct aim at Miller Brewing Co.'s Miller Genuine Draft by using similar marketing imagery to introduce Michelob Golden Draft as of April 4, 1991. the new Michelobs will come in clear bottles, like Genuine Draft, and bear similar black and...

  • Spot TV rebounds. Mandese, J. // Advertising Age;3/30/1992, Vol. 63 Issue 13, p57 

    Reveals February spot television ad sales rose an overall 10.1 percent, the first double-digit gain since July 1990, with national spot sales up 6.4 percent while local spot increased 13.0 percent. The last time local spot sales increased by double digits was September 1988. Prior year's...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics