TITLE

'More gutsy' for '90s

AUTHOR(S)
Donaton, Scott
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Lang Communications Inc. to redesign its "Working Woman" magazine to keep pace with its readers' changing roles in the workplace. The graphic and editorial changes which include a new logo, new columns and a bolder editorial approach, will make their debut in the September 1990 issue. According to Kate White, editor in chief of the magazine, she plans to increase the amount of "hard business information" in "Working Woman" while expanding its life style features.
ACCESSION #
10310825

 

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