TITLE

Grahne heads KFC Int'l in London

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs related to advertisers worldwide. Mikael Grahne has been selected to head to the international headquarters of PepsiCo.-owned Kentucky Frid Chicken Corp. which is moving to London, England from Louisville, Kentucky. Charles Pergola has been appointed as president for Revlon's Beauty Care Group in New York. London, England-based United Distillers Inc. has appointed Crispin Davis as regional managing director in Europe.
ACCESSION #
10310822

 

Related Articles

  • KFC looks for fresh insight with Bates. Lee, Michele // Media: Asia's Media & Marketing Newspaper;11/15/2002, p4 

    Reports that U.S.-based fast food chain KFC Corp. has consolidated its Hong Kong, China account with advertising company Bates. Factors contributing to the move; Accounts of KFC to be handled by Bates; Objectives of Bates for the accounts of KFC it will handle as of November 2002.

  • Palmer-Tomkinson and Beckwith front new KFC campaign. Trickett, Eleanor // Campaign;01/30/98, Issue 5, p1 

    States that Kentucky Fried Chicken (KFC) advertisments (ad) are expected to have celebrities, Tara Palmer-Tomkinson and Tamara Beckwith in their advertisements (ads). When the ad is expected to be aired; Description of the ad; Reference to comedian, Ryan Stiles, who would be featured in one of...

  • KFC reviews ...9m UK media account. Beale, Claire // Campaign;10/02/98, Issue 40, p4 

    Reports that the Kentucky Fried Chicken (KFC) company has reviewed its advertising media account in the United Kingdom. Value of the account; Information on the advertising agencies shortlisted by KFC; Names of the agencies which previously handled the company's media account.

  • KFC seeks a modern identity beyond the animated Colonel. White, Jeremy // Campaign;1/18/2002, Issue 2, p14 

    Reports the decision of KFC UK to manage the advertising of the company in Great Britain. Description of the advertisement; Reason for dropping the Colonel from KFC advertising; Market share of KFC.

  • Silly season ads were not pretty. Estock, Jeff // B&T Magazine;1/18/2008, Vol. 58 Issue 2642, p14 

    The author talks about the festive season's advertising efforts in Sydney, New South Wales (NSW). He was asked by "B&T" magazine to criticize the advertisements and he presented this as The Good, The Bad and the ugly of Summer 2007-2008. Some of the good advertising efforts include the Cancer...

  • KFC's commercial on food freshness a hit in Malaysia. Francis, Leithen // Media: Asia's Media & Marketing Newspaper;11/29/2002, p21 

    Focuses on the success achieved by the television commercial of fast food chain Kentucky Fried Chicken Corp. in Hong Kong, China in competition with McDonalds Corp. Features of the advertisement of the company; Success achieved by the commercial of Telekon Malaysia Bhd; Overview of the...

  • KFC Pays Coeds $500 for Ads on Their Butts.  // Women in Higher Education (10608303);Nov2010, Vol. 19 Issue 11, p6 

    The article offers information on the advertisement of Kentucky Fried Chicken Corp. (KFC), in which it introduces the new male-marketed sandwich, endorsed by college women ambassadors who are paid with 500 dollars and discount coupons by wearing sweatpants printed with "Double Down" across the butt.

  • KFC Puts the Heat on BBDO. Sampey, Kathleen; Sperber, Bob // Adweek Southeast Edition;11/4/2002, Vol. 23 Issue 44, p33 

    Provides information on the advertising concepts of BBDO company for its advertising client Kentucky Fried Chicken company. Third-quarter store sales of the food chain in September 2002; Assessment on the advertising strategy of BBDO.

  • KFC Puts the Heat on BBDO. Sampey, Kathleen // Adweek Eastern Edition;11/4/2002, Vol. 43 Issue 44, p2 

    Reports on the creative advertisement concepts given to Kentucky Fried Chicken Corp. by its advertising agency BBDO Company following the decrease in its third quarter sales. Significance of the meeting held in Louisville, Kentucky.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics