Joe Flanagan

Hume, Scott
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p31
Trade Publication
The article profiles Joe Flanagan, president-CEO of advertising agency Foote Cone & Belding's (FCB) Impact subsidiary. He graduated from Michigan State University. He is proud of his position in the company because it was attributed to the whole staff and not just one creative superstar or idea. According to him, strategic planning and thinking, rather than the amount of "stuff" produced, is what "builds a client's business." More than 80 percent of Impact's business derives from clients that work with advertising agencies other FCB.


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