TITLE

Joe Flanagan

AUTHOR(S)
Hume, Scott
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article profiles Joe Flanagan, president-CEO of advertising agency Foote Cone & Belding's (FCB) Impact subsidiary. He graduated from Michigan State University. He is proud of his position in the company because it was attributed to the whole staff and not just one creative superstar or idea. According to him, strategic planning and thinking, rather than the amount of "stuff" produced, is what "builds a client's business." More than 80 percent of Impact's business derives from clients that work with advertising agencies other FCB.
ACCESSION #
10310820

 

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