TITLE

CASE STUDY: Children's Miracle Network

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on national fund-raising nonprofit organization Children's Miracle Network Inc.'s seventh annual telethon designed to raise money for the 160 children's hospitals in the United States. The telethon was broadcast live from Disneyland on June 2-3 1990 on more than 180 television stations across the country. The fund raising resulted in $89 million.
ACCESSION #
10310818

 

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