July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p29
Trade Publication
The article presents developments in the advertising industry. Automobile manufacturer is testing dealer-only rebates on selected Mercury car lines in New England, New York and New Jersey. Excelsior Wine & Spirits is giving away a vineyard estate in Chile as part of a sales promotion for Concha y Toro Chilean wine on August 1, 1990. Mennen Co. has acquired the service of New York Knicks basketball player Patrick Ewing to appear in point-of-purchase material for Afta brand.


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