Off-price chains strike back at price cutters

Fahey, Alison
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p28
Trade Publication
The article reports on the attempt of department stores to cut prices in a lackluster retail environment to snatch customers from off-price retailers, most of which are prospering in the United States. The off-price category grew 4.8 percent to $11 billion in 1989 and is projected to grow 10.9 percent in 1990 to $12.2 billion. Off-price retailers sell brandname merchandise for as much as 60 percent below department store and specialty store prices.


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