TITLE

WORLD NEWS ROUNDUP

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents news briefs related to the advertising industry worldwide. Procter & Gamble Espana SA in Madrid, Spain is introducing a reformulated Mr. Clean household cleaner and Lenor fabric softener with "country scent" fragrance television spots created by agency Grey Espana. Automobile manufacturer Mercedes-Benz AG transfered its $1.1 million corporate pan-Asian account to BBDO from HDM Hong Kong. Bonniers Publishing in Paris, France are bidding for daily "Magyar Nemzet," formerly owned by the Hungarian Patriotic Front.
ACCESSION #
10310813

 

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