E. Europe attracts media magnates

Ruzicka, Milan; Bruner, Richard W.
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p27
Trade Publication
The article reports on the competition among mass media companies in Eastern Europe for radio and television deals. The government agency that regulates TV in Czechoslovakia agreed to a joint venture with a Paris, France-based advertising sales company controlled by Havas. According to Jaroslav Bazant, acting commercial director of state-run Czechoslovak Television, the Czech deal is a major step toward westernizing programming. The Czech joint venture has exclusive rights to sell advertising on Channel 1 and on one of two regional channels. Meanwhile, there are plans to grant licenses for private radio and television in Hungary.


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