PM warns kids' marketers

Dagnoli, Judann
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p16
Trade Publication
The article reports that cigarette maker Philip Morris USA Inc. is staging a $500,000 advertising campaign warning marketers of children's products not to use Philip Morris trademarks in an effort to counter charges by anti-smoking groups that it encourages young people to smoke. The campaign was created by Reuben M. Smith Associates. Philip Morris initiates 1,100 actions annually against marketers illegally using its cigarette trademarks. Sega of America, World Candles and Philadelphia Chewing Gum Co. have agreed to stop using similar Marlboro logo for their products.


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