TITLE

PM warns kids' marketers

AUTHOR(S)
Dagnoli, Judann
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that cigarette maker Philip Morris USA Inc. is staging a $500,000 advertising campaign warning marketers of children's products not to use Philip Morris trademarks in an effort to counter charges by anti-smoking groups that it encourages young people to smoke. The campaign was created by Reuben M. Smith Associates. Philip Morris initiates 1,100 actions annually against marketers illegally using its cigarette trademarks. Sega of America, World Candles and Philadelphia Chewing Gum Co. have agreed to stop using similar Marlboro logo for their products.
ACCESSION #
10310796

 

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