Liquor tax vote prompts ads

Johnson, Bradley
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p12
Trade Publication
The article reports that California's Alcohol Tax Act of 1990 would increase the tax on a 12-ounce can of beer, 5-ounce glass of wine or 1-ounce jigger of liquor by about 5 cents. California estimates the law would increase alcohol excise tax revenues to $730 million from $130 million. The Taxpayers for Common Sense is staging a statewide television, radio and newspaper campaign, contending approval could result to other tax hikes. The state wanted ads carry a notice that the group gets major funding from the Beer Institute and industry, Wine Institute and Distilled Spirits Council.


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