TITLE

NEW CAMPAIGNS

PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents developments in advertising campaigns in the United States. A wildlife promotion for Miller Genuine Draft beer is being continued in Texas by Miller Brewing Co. with point-of-purchase cardboard cutouts shaped like an armadillo, a cactus and the mythical jackalope will sell for $2. The Massachusetts Department of Public Health decided to pull out its $94,000 transit and outdoor campaign for AIDS prevention because advertisements advocate the use of condoms. Independent Bankers of Texas will launch a $1 million-plus radio, print and outdoor campaign created by Sachnowitz & Co.
ACCESSION #
10310787

 

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