July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p8
Trade Publication
The article presents news briefs related to the advertising industry worldwide. London, England-based Maxwell Communications Corp. has changed its advertising agency from Young & Rubicam to Publicis SA to handle its $8 million account. Fast food chain Burger King Corp. is introducing U.K. Kids Club that gives children ages six to 11 a toy with the purchase of a Burger King Kids Club meal. Procter & Gamble Co. is launching Shantu two-in-one shampoo with conditioner in West Germany.


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