TITLE

GLOBAL NEWS

PUB. DATE

July 1990

SOURCE

Advertising Age;7/16/1990, Vol. 61 Issue 29, p8

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article presents news briefs related to the advertising industry worldwide. London, England-based Maxwell Communications Corp. has changed its advertising agency from Young & Rubicam to Publicis SA to handle its $8 million account. Fast food chain Burger King Corp. is introducing U.K. Kids Club that gives children ages six to 11 a toy with the purchase of a Burger King Kids Club meal. Procter & Gamble Co. is launching Shantu two-in-one shampoo with conditioner in West Germany.

ACCESSION #

10310783

 

Related Articles

• LAST MINUTE NEWS.  // Advertising Age;8/29/1994, Vol. 65 Issue 36, p2 

  The article presents updates on issues and events related to the field of advertising. Nike has selected Portland, Maine-based agency Wieden & Kennedy to develop more television spots for an advertising campaign that was launched on August 17, 1994. Burger King launched its Get Your Burger's...

• How do you get control back if you cede brands to consumers? Crain, Rance // Advertising Age;10/16/2006, Vol. 77 Issue 42, p18 

  The article wonders if it is possible to retrieve a brand from customers after it has been firmly fixed in their minds. Procter & Gamble has had trouble rebranding its Herbal Essences line away from the long-standing advertising campaign with sexual overtones. Burger King is likely to have a...

• Why P&G is linking agency rewards to sales.  // Marketing (00253650);9/23/1999, p6 

  Focuses on Procter & Gamble Co.'s plans to pay its global advertising agencies on the basis of world sales. Effectivity of the payment-by-results system; Incorporated Society of British Advertisers' support for the system; Comparison with a performance-based scheme.

• P&G's ad shake-up offers pain as well as an agency gain. Dignam, Conor // Marketing (00253650);9/23/1999, p19 

  Comments on Procter & Gamble Co.'s plans to abolish advertising agency commission and replace it with sales-related remuneration. Features of the company's Organization 2005 program; Comments from ad agency chiefs; Logic behind the company's move.

• Trio Makes the Cut for Gillette. Krajewski, Steve // Adweek Southeast Edition;12/14/98, Vol. 19 Issue 50, p5 

  Describes the search of Gillette Co. for an advertising agency in December 1998. Finalists for the company's search; Campaign that will be awarded to the winning agency; Products of Gillette.

• In the Company of P&G. McMains, Andrew // Adweek New England Edition;2/18/2002, Vol. 39 Issue 8, p23 

  Reports on the expectations of Jim Stengel, global marketing officer of Procter & Gamble, from the company's advertising agencies. Role of agencies in the corporate structure; Issues which Stengel discussed with the agencies; Views of Stengel on risk and competition.

• Summit spawns new trade group. Mand, Adrienne // MediaWeek;08/24/98, Vol. 8 Issue 32, p36 

  Focuses on the announcement of the formation of the FAST Forward Steering Committee aligning media companies, advertising agencies and advertisers at Procter & Gamble's Future of Advertising Stakeholders Summit held in August 1998. Appointment of Rich LeFurgy as chairman of the committee; Trade...

• The right result for all. Harding, Steve // In-Store Marketing;Sep2001, p11 

  Discusses a case for payment-by-results (PBR) contracts that provide both client and advertising agency with the motivation for success. Shift of Procter & Gamble to PBR in 1999.

• Gillette starts pitch for ...10m below-the-line.  // Marketing Week;12/16/1999, Vol. 22 Issue 46, p10 

  Reports on the effort of Gillette to line up advertising agencies to promote its ten million sterling pound pan-European below-the-line business. Negotiations with direct marketing, sales promotion and point of sale agencies; Agencies under consideration include Ogilvy One, Tequila Payne Stracey...

Read the Article