Pizza gets reshaped

Johnson, Bradley
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p8
Trade Publication
The article reports that Chicago Brothers Frozen Pizza started testing the single-serve microwaveable pizza in San Diego, California. The pizza chain hopes to expand distribution throughout California in 1991. The chain claims to have the first pizza shaped like animals. Chicago Brothers combined vegetables and spices to suit kids' tastes. The pizza is supported with a 30-second animated television advertising and free standing inserts. Suggested retail price is $2.49.


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