TITLE

Burger King attacks Big Mac with brands

AUTHOR(S)
Hume, Scott; Serafin, Ray
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that fast food chain Burger King Corp. will begin testing branded Domino's pizza in four Burger King units in Columbia, South Carolina in September 1990. Burger King will also test frozen yogurt to compete with McDonald's Corp.'s frozen yogurt. The chain is also deciding whether to make similar tests with other branded menu items. These branded menu items are the central element in the marketing strategy overhaul began by Burger King last October 1989.
ACCESSION #
10310773

 

Related Articles

  • `Big' plans in fast-food for top 100. Strnad, Patricia // Advertising Age;9/29/1993, Vol. 64 Issue 41, p17 

    This article presents marketing developments and advertising spending in the U.S. fast food market as of September 1993. Fast food's bigness derby emerges as the latest offering on an ever-evolving menu that, coupled with new dining hours, spruced-up service, a deinstitutionalized look in some...

  • Small team, global remit. Bashford, Suzy // Marketing (00253650);3/2/2011, p16 

    The article analysis the strategy used by Burger King Corp. and Premier Foods PLC where they reshuffle their marketing operations in Great Britain. Burger King is cutting its marketing headcount from 10 to four, compared to its rival McDonald's Corp. which has 20 to 30 marketers in the country....

  • Burger King vs. giants in Japan. Russell, Jack // Advertising Age;8/1/1994, Vol. 65 Issue 32, p34 

    This article focuses on the marketing strategy of Burger King Corp. for its fast-food store in Japan. In Burger King's game of catch-up against McDonald's Corp. and KFC Japan, it plans to double its Japanese out- lets this summer. That will bring Burger King to a total of eight restaurants, vs....

  • Service with a smile lightens burger wars. Kramer, Louise // Advertising Age;9/27/1999, Vol. 70 Issue 40, ps8 

    This article looks at the marketing competition between burger chains McDonald's Corp. and Burger King Corp. in the U.S. as of September 1999. Tactics at Burger King include a national TV campaign, a futuristic restaurant design in market test, and programs designed to speed up customer service...

  • Fast-food giants turning to short-order strategy. Pollack, Judann // Advertising Age;9/29/1997, Vol. 68 Issue 39, ps20 

    The article reports the marketing strategies employed by fast-food restaurants in the U.S. to refocus on their brands. At McDonald's Corp. this has meant a primary advertising agency for its estimated $500 million account and a theme line reminding consumers what the fast-feeder is all about....

  • Top restaurant chains in the Tucson area.  // Inside Tucson Business;07/31/2000, Vol. 10 Issue 19, p16 

    Ranks the leading restaurant chains in Tucson, Arizona, based on Tucson locations. McDonald's Corp.; Domino's Pizza Inc.; Burger King Corp.

  • Restaurants. Benezra, Karen // Brandweek;07/14/97, Vol. 38 Issue 28, p34 

    Focuses on the efforts of burger companies such as McDonald's to restore consumer confidence as rival Domino's Pizza dominates the fast food industry. Comments from Cheryl Bachelder, executive vice president of marketing and product development at Domino's Pizza; Brand message to be used by...

  • Domino's has no problem sharing an agency with Burger King. York, Emily Bryson // Advertising Age;9/24/2007, Vol. 78 Issue 38, p2 

    The article discusses the fact that fast food companies Domino's Pizza and Burger King share the same advertising agency, Crispin Porter & Bogusky. This has provoked some criticism, the article says, but Domino's and Burger King appear to be fine with the situation, and Domino's spokesperson,...

  • Fries with That Shake?  // Prepared Foods;May2005, Vol. 174 Issue 5, p35 

    Discusses health concerns regarding the dietary suggestions used by several fast food restaurants for their products. Approach used by McDonald's in marketing the names of its hamburgers; Reaction of health-conscious individuals to the launch of the Thickburger by Hardee's; Nutritional content...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics