TITLE

General Mills' new oatmeal is a cover-up

AUTHOR(S)
Liesse, Julie
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that General Mills will launch its lumpy instant oatmeal in September 1990 which underscores the company's commitment to a children-oriented marketing strategy in hot cereal. The company will use a detective imagery in packaging and advertising. General Mills ranks third in the hot cereal category with more than eight percent share.
ACCESSION #
10310772

 

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