General Mills' new oatmeal is a cover-up

Liesse, Julie
July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p3
Trade Publication
The article reports that General Mills will launch its lumpy instant oatmeal in September 1990 which underscores the company's commitment to a children-oriented marketing strategy in hot cereal. The company will use a detective imagery in packaging and advertising. General Mills ranks third in the hot cereal category with more than eight percent share.


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