TITLE

Goodby, Waring capture Heublein

AUTHOR(S)
Winters, Patricia; Cuneo, Alice Z.
PUB. DATE
July 1990
SOURCE
Advertising Age;7/16/1990, Vol. 61 Issue 29, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that San Francisco, California-based advertising agency Goodby won the large part of wine maker Heublein Inc.'s loose advertising account, acquiring an estimated $12 million and $15 million in billings. Waring & LaRosa Inc. got Heublein's Christian Brothers brandy account which is expected to bill about $2 million. The win for Goodby brings its billings close to $70 million and also marks a significant move into the national arena by the award-winning creative agency.
ACCESSION #
10310770

 

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