July 1990
Advertising Age;7/16/1990, Vol. 61 Issue 29, p1
Trade Publication
The article presents news briefs related to the advertising industry worldwide. Swatch Watch International has selected Saatchi & Saatchi Advertising to handle its estimated $20 million second-half 1990 campaign. Procter & Gamble Co. leads among Big 3 network television advertisers for first quarter of 1990. French hotel giant Accor SA acquired Motel 6 LP for $1.3 billion in cash. A 120-day extension was given to the advertising industry and food marketers to lobby the U.S. Food and Drug Administration to pre-empt states from creating their own food labeling requirements.


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