TITLE

Coca-Cola picks new U.S. chief

AUTHOR(S)
Winters, Patricia
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the appointment of M. Douglas Ivester as the Coca-Cola USA president. Ivester succeeds Ira Herbert who continues as president of the North America Business Sector. As president of the Coca-Cola European Community Group, Ivester is credited with restructuring its business in France. He is a strong candidate for the Coca-Cola Co. presidency.
ACCESSION #
10310763

 

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