TITLE

Major advertisers park in guidebooks

AUTHOR(S)
Johnson, Bradley; Lawrence, Jennifer
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that publisher Pali Arts Communications holds exclusive contracts with park concessionaires. This is in line with the company's effort to distribute free guidebooks in U.S. national parks. Pali expanded its distribution of annual guidebooks to 13 parks as of 1990. The books are distributed in hotel rooms and at campgrounds.
ACCESSION #
10310757

 

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