TITLE

National advertising spurt perks up Seattle-Tacoma media

AUTHOR(S)
Todd, Gordon
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, pM-9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the popularity of the Seattle-Tacoma, Washington metropolitan area to national advertisers as an attractive and prosperous region. The area figures into more national media buys and extensive test-marketing plans with marketers using its various media options to attract young upscale consumers. Also, the prices for Seattle-area television time have risen. Some television and radio time slots have been sold out weeks in advance.
ACCESSION #
10310749

 

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