Old money, new lifestyle

Arrarte, Anne Moncreiff
July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, pS-1
Trade Publication
The article focuses on the economic and cultural status of young Cuban Americans. Their spending on entertainment, clothing and popular consumer goods were calculated. These young Cuban Americans continue to hold on to their traditional values of family, religion and language. They also have more options than an average young American professional because they are bilingual and bicultural.


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