DMB&B mulls future

Lafayette, Jon; Spethmann, Betsy
July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p28
Trade Publication
The article reports on the joint venture of advertising agency D'Arcy Masius Benton & Bowles with PresentFutures Group. The venture is called PresentFutures. PresentFutures Group will continue to exist separately. The move is designed to help D'Arcy in its business plans as an advertising agency for food products.


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