July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p28
Trade Publication
The article cites developments on the research and development projects of corporations in the U.S. as of July 9, 1990. The Big 3 television network and Cable News Networks awarded Chilton Research Services a three-year contract for their combined election research and exit polling efforts. Promotion agency Davidson Marketing and Fedder Research have formed an alliance to offer joint promotion research consultation services. Events Marketing Research was established as a full-service marketing research company specializing in events and sponsorship research.


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