TITLE

Selling the idea of citizenship

AUTHOR(S)
Bernstein, Sid
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of patriotism in the economic development of a country. The article also tackled the contents of the booklet entitled "Good Citizen: The Rights and Duties of an American" which was published as a public service contribution of Leo Burnett Co. for the American Heritage Foundation and the Advertising Council. Based on the book, Burnett agency head Leo Burnett edited a booklet on good citizenship. It was reprinted in 1956.
ACCESSION #
10310722

 

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