NFL's new league seeks sponsors

McManus, John
July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p18
Trade Publication
The article reports on the sponsorship drive sponsored by the World League of American Football. The campaign aimed to raise 15 million dollars in global agreements. Top-level charter sponsorships for the league will include stadium signage, tickets and the use of the league logo for marketing purposes. The league and its U.S. television partners are targeting airlines, automobiles, beer, consumer electronics, computers, fast food chains, hotels and soft drinks as prime sponsorship candidates.


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