TITLE

NFL's new league seeks sponsors

AUTHOR(S)
McManus, John
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the sponsorship drive sponsored by the World League of American Football. The campaign aimed to raise 15 million dollars in global agreements. Top-level charter sponsorships for the league will include stadium signage, tickets and the use of the league logo for marketing purposes. The league and its U.S. television partners are targeting airlines, automobiles, beer, consumer electronics, computers, fast food chains, hotels and soft drinks as prime sponsorship candidates.
ACCESSION #
10310717

 

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