TITLE

HOT STUFF

PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the advertising campaigns released by Wendy's and IBM Corp. Wendy's tied up with the movie "Jetsons: The Movie" for the creation of collector cups and figurines. IBM Corp. has unveiled four 60-second spots in a consolidated corporate and marketing image campaign. One commercial shows how IBM's Global Resource Information Database helps the United Nations track environmental changes.
ACCESSION #
10310703

 

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