TITLE

Drummed out at Cannes

AUTHOR(S)
Fizdale, Rick
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the loss of the advertising campaign for Energizer batteries at the 1990 International Advertising Film Festival in Cannes, France. The article presented the number of votes acquired by the Energizer battery campaign. The similarity of the advertisement with the Carling Black Label beer campaign was cited by the judges. Energizer's campaign was described as a graceful realization of an inspired idea.
ACCESSION #
10310700

 

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