Promotions, sampling sweeping E. Germany

Cote, Kevin
July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p3
Trade Publication
The article offers information on the actions taken by marketers in East Germany in promoting their products in line with the currency unification of the East and West Germany. B.A.T. Cigarettenfabriken sent eight promotional teams cruising through East Germany towns and cities offering packages of Lucky Strike filter cigarettes in exchange for empty or opened packages of other brands. Rival R.J. Reynolds Tobacco International is advertising Camel cigarettes on huge, temporary outdoor boards. This aggressive promotion of products started within hours of currency unification.


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