New OTC drugs to flood market

Winters, Patricia; Freeman, Laurie
July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p3
Trade Publication
The article discusses the increase in the number of prescription drugs approved for over-the-counter (OTC) sales. Such successful prescription drugs are Seldane, the antihistamine touted in advertisements as non-sedating, and Carafate, a gastrointestinal product, are likely to be approved for OTC sales. The onslaught of new remedies is expected to boost the market in manufacturing sales by year 2000. Industry analysts expect Carafate to compete in the multi-million antacid segment dominated by Maalox, Mylanta, Tums, Rolaids and Pepto-Bismol.


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