TITLE

Anheuser near $90M football deal at ABC

AUTHOR(S)
McManus, John; Teinowitz, Ira
PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising deal between Anheuser-Busch and television network ABC in relation to the broadcasting of the "Monday Night Football" and "SuperBowl XXV". The deal provided rights for Anheuser-Busch to advertise ten 30-second commercial spots on the said television programs in connection to the promotion of Budweiser beer. The network will also sign a similar deal for a "Monday Night Football" with Miller Brewing Co. The terms of both deals were also disclosed.
ACCESSION #
10310694

 

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics