TITLE

Fox's Kellner savors his 'risky' business

PUB. DATE
July 1990
SOURCE
Advertising Age;7/9/1990, Vol. 61 Issue 28, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an interview with Fox Broadcasting Co. president-chief operating officer Jamie Kellner regarding the network's relationship with advertisers and its business operating plans. Kellner shared his insights on how the network was able to sell television programs to advertisers. He cited company's emphasis on the targeted audience of the 18 to 49 adult age group. The company's amount of inventory in the prime-time up front was also discussed.
ACCESSION #
10310692

 

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