Fox's Kellner savors his 'risky' business

July 1990
Advertising Age;7/9/1990, Vol. 61 Issue 28, p1
Trade Publication
The article presents an interview with Fox Broadcasting Co. president-chief operating officer Jamie Kellner regarding the network's relationship with advertisers and its business operating plans. Kellner shared his insights on how the network was able to sell television programs to advertisers. He cited company's emphasis on the targeted audience of the 18 to 49 adult age group. The company's amount of inventory in the prime-time up front was also discussed.


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