TITLE

Simple Pleasures ad, alas, is far too simple for new product

AUTHOR(S)
Garfield, Bob
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Evaluates the introductory advertising campaign for Simple Pleasures, the frozen ice-cream-like artificial dessert substance from Monsanto Co.'s NutraSweet Co. subsidiary. Campaign tagline; Product concept; Development of the campaign by FCB/Leber Katz Partners.
ACCESSION #
10310385

 

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