TITLE

Levi buttons up 501 spots

AUTHOR(S)
Magiera, Marcy
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Levi Strauss and Co.'s launch of its "Levi's 501 Button-fly Report," television campaign directed by Spike Lee. Product-oriented approach of the campaign for the company's jeans; Campaign cost; Features of the campaign.
ACCESSION #
10310384

 

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