Retail riposte: Yogi vs. Mickey

Johnson, Bradley
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p43
Trade Publication
Reports on the plan of Hanna-Barbera Productions Inc. to open a national chain of Hanna-Barbera Stores in the United States. Products to be offered at the stores; Number of licensed character products to be stocked by Hanna-Barbera; Advertising and promotional plans.


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