TITLE

LeMond poised to peddle

AUTHOR(S)
Johnson, Bradley
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the television commercial debut of cyclist, Greg LeMond, as endorser for Taco Bell Corp. Comments of Bill Allard, LeMond's business manager at ProServ Inc., on his priority to arrange multiyear marketing programs that can extend the commercial career of LeMond; Cycling-related endorsements of LeMond in Europe.
ACCESSION #
10310380

 

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