TITLE

'Tracy' nabs recall

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
July 1990
SOURCE
Advertising Age;7/30/1990, Vol. 61 Issue 31, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on results of the AdWatch survey of advertising awareness in the United States, for June 1990. Best recalled advertisements in Walt Disney Co.'s "Dick Tracy"; Overall ranking of Miller Brewing Co.'s Miller High Life, Miller Genuine Draft and Miller Lite brands; Best unaided recall for Coca-Cola Co.
ACCESSION #
10310375

 

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