Ad leaders pick EC lobbying group

Hill, Julie Skur
July 1990
Advertising Age;7/30/1990, Vol. 61 Issue 31, p30
Trade Publication
Reports on chairman of Interpublic Groups of Cos. Philip Geier Jr.'s agreement that the European Advertising Tripartite, a pan-European group, is the right organization to fight the European Community's (EC) proposals to regulate advertising. Debate over Geier's criticism against the capability of the International Advertising Association (IAA) to lobby the EC; Geier's proposal for the establishment of the Advertising Council of Europe; Efforts of IAA director general Norman Vale to settle the organization's differences with Geier.


Related Articles

  • Ad business, online world still struggling to connect. Rothenberg, Randall // Advertising Age;5/3/1999, Vol. 70 Issue 19, p36 

    Presents details of the annual meeting of the American Association of Advertising Agencies (4As) which was held in 1999. Questions advertising executives had regarding ad servers, which are networked computers that allow companies to present, monitor the effectiveness, and change online...

  • Interpublic sets global alliance of media units. Ross, Chuck // Advertising Age;10/5/1998, Vol. 69 Issue 40, p1 

    Reports that Interpublic Group of Cos. plans an alliance of its two strongest media services brands, Western International Media in the United States and Initiative Media outside the US. Union meant to compete with Carat International; Initiative now the media arm of Interpublic's Ammirati...

  • Interpublic adds network with Lowe buy. Lafayette, Jon; Wentz, Laurel // Advertising Age;9/24/1990, Vol. 61 Issue 39, p1 

    Reports on New York-based advertising firm Interpublic Group of Cos. Inc.'s acquisition of London, England-based Lowe Group. Expansion strategy of Interpublic; Other advertising agencies owned by Interpublic; History of Interpublic's financial relationship with Lowe; Comments of Interpublic...

  • The marketing of advertising: Two trade groups tout its benefits for consumers, marketers. Miller, Cyndee // Marketing News;12/7/1992, Vol. 26 Issue 25, p1 

    The article presents information on the International Advertising Association (IAA) and the Outdoor Advertising Association (OOAA) which are making efforts to inform the consumers and marketers on the essence of advertising in the U.S. IAA is convincing customers that advertising is important...

  • IAA ready to fight bans. Giges, Nancy // Advertising Age;12/2/1991, Vol. 62 Issue 51, p10 

    Reports on the plan of the International Advertising Association (IAA) to launch a worldwide public service campaign explaining the benefits of advertising in a free market economy. Efforts of the association to fight advertising regulations and bans around the world; IAA director general Norman...

  • EU turning into battleground over more curbs on marketing. Hatfield, Stefano // Advertising Age;9/18/2000, Vol. 71 Issue 39, p60 

    Comments on legislation by the European Union (EU) to control marketing. Impact on multinational corporations; Issues of self-regulation concerning alcohol advertising, marketing to children, and food marketing; Reason that there is concern about Sweden assuming its term as EU president in...

  • Fear of terrorism hits sign-up for IAA World Advertising Congress. Tylee, John // Campaign;05/08/98, Issue 19, p2 

    Reports that registration for the International Advertising Association's (IAA) World Advertising Congress to be held in Cairo, Egypt has decreased due to threats of Islamic terrorists attacks. Speculation on the attendance for the Congress; How organizers are trying to boost registration;...

  • The Global Challenge to Advertising.  // Journal of Advertising;1974, Vol. 3 Issue 1, p21 

    Written by several executives of the International Advertising Association, "The Global Challenge to Advertising" was first made public at the 23rd IAA World Congress in Dublin in early June of 1973. The study, with detailed examples from many areas, brings into focus the two main currents of...

  • Campaign explains benefits of advertising. Rodriguez, Sandra D. // Caribbean Business;11/11/1993, Vol. 21 Issue 45, p37 

    Reports on the start of a global campaign in Puerto Rico that explains the benefits of advertising to consumers. Campaign as developed by the International Advertising Association (IAA); Reaction against allegations of intrusiveness and manipulation; Turmoil in the advertising industry. INSET:...


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics